Did you know that by deciding to ship or display your items in a cardboard box, you’re already ahead of the game? Yup, people are loving cardboard these days. A recent survey conducted by Ipsos found that: 71% of those surveyed said…
Congratulations! Your book has entered its final production phase. But once you have decided to choose a hardcover book, how can you make it more attractive? Hardcover books are also known as hardback books, and these books are renowned for…
The BEST Marketing Materials for Small Business TABLE OF CONTENTS The BEST Marketing Materials for Small Business What are marketing materials? Why Marketing Materials Still Matter Try These Quick Start Tips to Develop Your Marketing Materials How…
How to Self-Publish a Book in 2022: 7 Steps to Bestselling Success Learning how to self-publish a book and getting your ideas into the world is easier than it’s ever been. There is a wealth of knowledge available online, shared…
Board Game History: Back in 2008, a young man named Adam Poots was awaiting jury duty. Like most jury duty experiences, it was dragging through the day, with no guarantee of even being picked in the end. To pass the…
This post was inspired by Melissa Schulz, founder of Branded Licensing, and sales agent for Pattern Observer. Melissa Schulz has worked in the licensing world for 25 years and has extensive experience in designing for journals and other paper products.…
In our blog, Using Pantone Colors for Packaging and Branding, we discussed the Pantone Matching System (PMS) and mentioned three other business-relevant color systems. Those are CMYK, RGB and HEX. We also pointed out that the PMS and CMYK were mostly used for…
Packaging trends are a little like reincarnation — they keep getting reborn, again and again. Each time, though, evolving with more sophistication and promise. A lot of us are looking forward to 2022 with hopes that the Covid situation is finally over,…
Product packaging has played a crucial role in the consumer decision-making process during a retail or e-commerce buying experience. According to a study by The Paperworker, about 52% of online consumers would most likely return to a business if they received their product in…
It’s Christmas day for color lovers everywhere, with The Pantone Color Institute officially unveiling their 2022 Pantone Color of the Year—PANTONE® 17-3938 Very Peri. PANTONE touts Very Peri as a new color “whose courageous presence encourages personal inventiveness and creativity.” It’s also the…
